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Basic Information
Full Name*
Email Address*
Company Name
Brand Assessment
What inspired you to start your brand?*
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Solving a personal pain point
Filling a clear market gap
Pursuing a business opportunity
I'm not really sure
How effective is your current brand strategy?*
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Very effective - I use clear metrics and adjust strategies regularly
Moderately effective – I review feedback occasionally and make adjustments
Not very effective – I mostly rely on gut feeling
I don't have a defined brand strategy
What's your unique competitive advantage?*
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My innovative product/service sets me apart
I deliver an exceptional customer experience
I offer competitive pricing
I'm still figuring that out
How clearly defined is your target audience?*
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Very clear and segmented
Somewhat defined with room for improvement
I have a vague idea
Not defined at all
How effective is your visual identity?*
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It perfectly represents my brand
It's decent but could be enhanced
It's average and needs a refresh
It doesn't reflect my brand at all
How often do you evaluate your brand strategy?*
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Regularly with scheduled reviews
Occasionally when issues arise
Rarely, only when problems occur
Never
How do you engage with your audience?*
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I have regular, targeted communications (social media, emails, etc.)
I post occasionally on social channels
Engagement is sporadic
I don't actively engage
How confident are you in your brand positioning?*
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Very confident – I have a clear, compelling message
Somewhat confident, but improvements needed
Not very confident
I don't have a clear positioning
How do you measure brand success?*
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With robust metrics and regular feedback
Mainly by tracking sales performance
I have limited measurement systems
I don't measure it
What is your primary branding challenge?*
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Crafting a clear message
Developing a compelling visual identity
Engaging effectively with my audience
I'm not sure
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